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  • Writer's pictureYogesh Chavda

Beauty and Retail Disruptions

This is an excellent article on beauty retail disrupter - Birchbox. They are banking on playing to 80% of the population that's considered "passive". As part of this story, I was asked to provide my perspective which made its way into the story too. Thank you Barbara Thau from Forbes for including me.

See article here.

#Birchbox #Disruptive #Retail #Beauty #ConsumerInsights

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